Eight minutes of video is enough to show you it works. Not enough to hand you the whole thing. So here it is. I build a contractor a demo site in a couple hours with AI, send one text message, and get paid. No ads. No cold calls. No React.
No degree, no background in this, prison before any of it. The system below doesn’t care where you started.
Want to watch me do the whole thing live first? Free masterclass, Sunday, September 6, 2026, 6:00 PM Eastern.
Most people ask a contractor if he wants a website. He says he’ll think about it. That’s the whole problem. Flip the order and the hard part disappears.
Plumbers, landscapers, roofers, pavers. Every town has a hundred of them and most are invisible on Google.
A couple hours with AI and plain HTML and CSS. It only has to beat what he has now, and what he has now is usually nothing.
You’re not selling a dream, you’re showing him his own business looking good. People open that message. People reply to it.
6 parts, 17 chapters, and the three tools I actually use. The exact prompts, the exact text message, and a day-by-day plan to your first $500.
one-time · instant PDF · no account needed
The book is the system. This adds the two working files: the Demo Site Loop, one prompt that builds the demo and grades it against my 10-point client checklist until it passes, and the Outreach Swipe File, the exact texts and voicemails that got contractor clients. All three in one checkout, $44.
Get Both, $44Pay once, the download's on your screen before you close the tab. You could send your first message tonight.
The 30 Day Workbook only ships in here. A hundred touches a day for thirty days, written out day by day, so you never sit down wondering what today’s work is. Follow it and it gets you to your first sale.
The other four are what it runs on. Build First teaches the moves. The Loop builds the demo. The Swipe File gets the reply. The Vault keeps it organized after the first client says yes, and this is the cheapest door to the Vault: none of those three sell on their own any more. The workbook isn’t sold separately, at any price; outside this bundle it only exists inside the $197 Whole Machine.
Get the Bundle, $79Already selling sites and want the operations layer, leads to delivery? That's The Whole Machine, $197.
The Second Brain Starter Kit is the setup I run behind all of this: a blank vault plus a prompt that interviews you and fills it in, so you stop re-explaining your business to your AI every session. It costs nothing and it stays free.
You get the kit and one useful email a week about building sites, finding clients, and running the business. Unsubscribe anytime.
Put your email in and the download button shows up on the next screen. A copy goes to your inbox as backup. The sender's new, so check spam if it's not there.
Will Ray. I did time, got clean, and taught myself to code with no degree and no connections. Eight years clean now. I run a web agency for contractors and raise two teenagers while I build the rest in the open. I’m a few steps ahead of you, not a guru.