Every new chat, you start from zero. Who your clients are, how you write, what you already tried that didn't work. This is the folder that fixes it. Your AI reads it before it answers you.
Get the kit, free46 files. Nothing filled in. That's the point.
No app to install and nothing leaves your computer. Plain text files, on your disk, that your AI reads.
second-brain/ ├── 00-Inbox ← everything lands here first ├── 01-Voice ← how you actually write ├── 02-Brands ├── 03-Clients ├── 04-Outreach ├── 05-Content ├── 06-Reference ← lessons live here ├── 07-Personal ├── 08-Finances ├── 09-Templates ├── 10-Profile ├── 11-Goals ├── 99-Archive ├── START-HERE.md ← read this one first ├── SETUP-PROMPT.md ← the interview that fills it in └── AI-RULES.md ← what your AI reads every session
You don't fill it in. The prompt does, by interviewing you.
Unzip it somewhere permanent and open it in Obsidian. Obsidian's free.
Point your AI at the folder. Claude Desktop, Cursor, anything that can read files on your computer. Only got a browser tab or your phone? There's a copy-paste version that works there too.
Paste the setup prompt. Answer honestly for twenty minutes. It writes your files as you go.
Dump everything in the inbox daily. Sort it once a week. That's the whole discipline.
Clients, outreach, brands, content, money, personal. Each one has a README telling you what belongs there and what breaks if you ignore it.
Two files that log every correction you give your AI. This is the part that compounds. Three months in it stops making the mistakes you used to catch daily.
Rules plus real samples of your own writing, so the AI copies how you actually talk instead of guessing.
A log of what you decided and why, a scoring board for what's worth chasing, and one command that sorts your week.
Client, prospect, person, opportunity, content draft, daily note, SOP. They define the structure everything else follows.
It's boring before it's useful. The first two weeks feel like filing paperwork for a business you haven't built yet. Most people quit there. If you make it past that, it starts answering questions you'd have had to dig for.
And it's plain text in folders. No app, no subscription, no database. If that sounds too simple to matter, that's fine, it isn't for everybody.
Put your email in and the download button shows up on the next screen. A copy goes to your inbox as backup. No sequence you can't leave, no pitch before you've used the thing.
You get the kit and one useful email a week about building sites, finding clients, and running the business. Unsubscribe anytime.
Free, and it stays free. The download is instant. The backup email comes from a new sender, so it lands in spam sometimes. Questions: will@heywillray.com.