Hey Will Ray · Built in public

No connections. No degree. Built it anyway.

I teach people with no degree and no network how to build websites for local businesses and get paid for it.

I came up with nothing. Prison, addiction, no money, no network. I got clean, taught myself to code, and built an agency from scratch. Now I’m raising two teenagers while I build the rest of it in the open. The comeback is real. Nobody hands it to you.

The whole story, 8 minutes
$500your first payday
14 daysthe plan to get there
1 messagehow it starts
The story

Built it ugly. Built it anyway.

Made bad choices young and paid for them. Did the time, got out, got clean. Spent years rebuilding from zero. Not after sympathy. Just honest about where this started.

I build websites for contractors and tradespeople. Affordable, fast, and it actually books jobs. I learned it at the kitchen table after the kids were asleep, and now I write down everything it takes to run it.

Now I help other people figure out the business side of their comeback. The part nobody warns you about. I’ve made the mistakes already so you can skip a few. Not a guru. Just a few steps ahead of you.

Where to start

Pick one rung.

The stuff that actually moved the needle for me, passed straight to you. Cheapest first. Minus the guru act.

The system

Build First

$27, or $44 with the Loop

My story and the exact moves behind it. The AI prompts, the one text message, my real pricing sheet, and a day-by-day plan to your first $500.

Most people add The Demo Site Loop, $17. That’s the build itself: one prompt makes the demo, then Claude grades it against my 10-point client checklist and fixes what failed until it passes. It’s the step people stall on.

Get Build First, $27 Add the Loop, $17
Everything

The Everything Bundle

$79 · all four downloads

The system, the build, the pitch, and the business once it’s running. Build First teaches the moves. The Loop builds the demo. The Swipe File gets the reply. The Vault keeps it organized after the first client says yes. Four products, $79. Buy them one at a time and it’s $98.

Get Everything, $79
Already using the kit?

The Filled-In Vault

$47 · one-time

A week into the free kit everybody asks the same thing: what’s this supposed to look like finished? So I built the finished version. 92 files, nothing left blank, plus the real voice-extraction method and a version that runs in any AI.

See the Vault
Swipe file

The Outreach Swipe File

$7 · one-time

The exact texts, DMs, emails, and voicemails that got contractor clients. Copy them out, swap in your name, send today. Cheapest way to see how I actually talk to contractors.

Get the Swipe File, $7
Free

Second Brain Starter Kit

$0 · instant download

A blank vault plus a setup prompt that interviews you and fills it in. Stop re-explaining your business to your AI every session. Twenty minutes to set up.

Get It Free
1-on-1

Get Unstuck

$150 · 45-min call

Building your own thing? A straight read on your situation and one clear next move, from someone who’s already done the hard part. Recorded so you can rewatch it. No pitch on the call.

Book a Call, $150
What people wrote in

Not my words.

“So much advice and game. He has the technical chops, but it’s the experience-only advice that’s even more valuable.”

Michael · TopMate

“William is incredibly helpful. Not only knowledgeable but friendly and easy to talk to. Highly recommend.”

Dan · TopMate

“A practical, insightful approach to getting clients. Quite useful. Easy to digest and actually apply.”

MM

The Second Brain Starter Kit. Free.

A blank vault plus a prompt that interviews you and fills it in, so you stop re-explaining your business to your AI every session. It’s the setup I run behind the whole agency. Twenty minutes to build.

Get the Kit, Free Free, and it stays free. No spam, no countdown timers.
Platforms

Find me everywhere

Same face, same message. Pick where you watch.

Recommendations

Tools I actually pay for.

The hosting this site runs on, the CRM the agency runs on, and where each one is a bad idea. Short list, because it's the real one. Affiliate links, and I say so on the page.

See the Stack