Hey Will Ray · Built in public

No connections. No degree. Built it anyway.

You can already build a website. I show you how to get paid for it, land the first client, and turn that into an agency you run.

No background in this. Prison before any of it. I got clean, taught myself to code, and built an agency from scratch. Now I’m raising two teenagers while I build the rest of it in the open. Nobody hands it to you.

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The whole story, 8 minutes

1 clientthe first goal
14 daysthe outreach plan
1 messagehow it starts
Where to start

Pick one rung.

Start with the first client. Build a small agency from there, with more control over your time.

No paying client yet

Build First

$27

or $44 with the working files

You can build a site. Now find a contractor, ask if he wants to see a better direction, and build the demo after he replies yes. The book gives you the prompts, first message, pricing sheet, and 14-day action plan.

The $44 adds the Demo Site Loop, which builds and grades your demo against my 10-point checklist, and the Outreach Swipe File, with first messages, follow-ups, and examples from past client conversations.

Get Build First, $27 Get Both, $44
Building or selling. Need the operation.

The Whole Machine

$197 · one-time

The work after the sale: build and check the site, catch the leads, deliver it, and keep the client informed. You get the runnable site skeleton, lead handling, delivery checks, and operating procedures.

Includes every download I sell: Build First, the Loop, the Swipe File, the Filled-In Vault, and the 30 Day Workbook. If you already own the book, buy this for the operation around it.

See The Whole Machine, $197
What people wrote in

Not my words.

“…your story is very much inspiring and your strategies helped me land my first client, gg's man 💪🔥”
@aakash_killari · Instagram
“I recently contacted a nearby school to inquire if they had a website, and they informed me that they did not. I offered to build one for them and explained the benefits of having a website. They accepted my offer and agreed to let me create a website for them. I got the confidence from your videos sir, thank u!”
@johnsonachuk · YouTube
“Some of us have such little experience with sales that these 'baby-step' videos are actually eye-opening. I've already gotten two leads since your last video.”
@noahmcgehee1244 · YouTube
“Got my first client a week ago, sold the site for 210, working on another right now. It really is all about confidence! You just gotta pick up that phone📱and get to talkin”
@TheHomieTre · YouTube
“Thank you for this! I just got my first client after they saw my portfolio website.”
@alterboy1 · YouTube
“I decided this week to start up my own software consulting business… I have 3 leads in my pipeline as we speak with 1 of the 3 in the discussion phase”
@joshuaberrios · YouTube
“I am 69 you are helping me fund my Retirement.!”
@stevemichigan9018 · YouTube
“i recently started with my first major project which i could potentially turn into a business and i have found investors for it too… all thanks to u sir the Tech Dad”
@vardaansrivastava7250 · YouTube
“Got the book and its the truth!”
@ddubb3000 · YouTube
The story

Built it ugly. Built it anyway.

Made bad choices young and paid for them. Did the time, got out, got clean. Spent years rebuilding from zero.

I build websites for contractors and tradespeople. Affordable, fast, and built so a customer can call or ask for a quote from their phone. I learned it at the kitchen table after the kids were asleep, and now I write down everything it takes to run it.

Now I help other people figure out the business side of their comeback. The part nobody warns you about. I’ve made the mistakes already so you can skip a few. Not a guru. Just a few steps ahead of you.

The rules I work by
  1. Ship before you polish.
  2. Charge real money. Do real work.
  3. Write down what actually happened, not what sounds good.
  4. Family first. The business funds the family, not the other way around.
Read the system, $27 Start free instead
Free

The Second Brain Starter Kit. Free.

A blank vault plus a prompt that interviews you and fills it in, so you stop re-explaining your business to your AI every session. It’s the setup I run behind the whole agency. Twenty minutes to build.

Get the Kit, Free

Free, and it stays free. No spam, no countdown timers.

Platforms

Find me everywhere

Same face, same message. Pick where you watch.

YouTube · Facebook · Instagram · TikTok · X / Twitter · Threads · LinkedIn · Email

Recommendations

Tools I actually pay for.

The hosting heywillray.com runs on, the CRM the agency runs on, and where each one is a bad idea. Short list, because that's all I pay for. Affiliate links, and I say so up front.

See the Stack