The stack · Will Ray

The tools I actually run.

Short list on purpose. These are the things I pay for with my own money and would still pay for if nobody clicked a link on this page. For each one I've put what it's for, and where it's a bad idea, because that second part is the part nobody writes down.

These are affiliate links. If you sign up through one I get paid, at no extra cost to you. That's why I'd rather tell you when not to buy something than pretend everything on this page is right for everybody.

Hosting

Hostinger

Every site I build, including this one.

This site runs on it, and so does every contractor site I've handed over. I push to git and it deploys, which is the whole reason I picked it. The email that sends you the free kit goes out through it too.

The honest reason it matters for the work I teach: when hosting is cheap, a $250 site is still profitable. That math is what makes the whole demo-first thing work.

Where it's a bad idea. The cheap price you see is the multi-year prepay. It renews higher, so decide that going in.

See Hostinger
CRM and automation

GoHighLevel

Running the agency side once you have clients.

This is what Tech Dad Media runs on. Leads, follow-up, the stuff that stops being manageable in your phone's texts once a few jobs are live at once.

It's the difference between remembering to follow up and having it happen without you.

Where it's a bad idea. Do not buy this yet if you have zero clients. It costs real money every month and it will sit there doing nothing while you feel productive for having bought it. Get one paying client first. Your phone is fine until then.

See GoHighLevel
Not business

Robinhood

Where I trade. Nothing to do with the web work.

Putting this here because it's on the list of things I actually use, and leaving it out to make the page tidier would be its own kind of lie.

It's where I learned that being right about a direction and being right about a timeline are two different problems.

Where it's a bad idea. I'm not telling you to trade. If you're building your first income, building it beats betting it. This one is here for the people who ask, not as a suggestion.

See Robinhood

Why the list is this short.

Because it's the actual list. I'm not going to pad it with fifteen tools I opened once so the page looks more impressive and pays better.

The other thing worth saying: none of this is what got me my first client. I got that with a browser, a free AI account, and a text message. Tools make the work faster after it's working. They don't start it. If you're at zero right now, buying software is the most productive-feeling way to not start.

If you're here for the web work

The tools are the easy part.

Build First is the actual system: how I build a contractor a demo site in a couple hours, the one text message I send, my real pricing sheet, and a day-by-day plan to your first $500. The hosting above is step five.