You're already building or selling sites. Now you need a repeatable way to deliver them, catch leads, report back, and keep the client. Get the four-prompt build chain, runnable site skeleton, lead handling, and operating procedures. Each one says what runs on its own and what needs you.
Haven't contacted a business yet? Start with Build First, $17. Learn the first move before buying the operation.
Get the Whole Machine, $197 Instant download. Runnable PHP, checklists, and all five downloads included.These are comments from viewers of the free videos. They aren't reviews of The Whole Machine.
“…your story is very much inspiring and your strategies helped me land my first client, gg's man 💪🔥”
“I recently contacted a nearby school to inquire if they had a website, and they informed me that they did not. I offered to build one for them and explained the benefits of having a website. They accepted my offer and agreed to let me create a website for them. I got the confidence from your videos sir, thank u!”
“Some of us have such little experience with sales that these 'baby-step' videos are actually eye-opening. I've already gotten two leads since your last video.”
“Got my first client a week ago, sold the site for 210, working on another right now. It really is all about confidence! You just gotta pick up that phone📱and get to talkin”
In plain English: an hour in you stop reading, because there's a contractor site running on your own laptop.
That lead form writes to disk before it tries to send anything, so a submission survives a broken mail server. It's the difference between losing a client's lead and not, and it's the kind of thing you only build after you've lost one.
THE-BOOK.html in the box is Build First with a contractions pass, nothing more. Buy this for the rest of the shop, not to read the book twice.
Since August 2026 the $197 includes the lot: Build First, the Demo Site Loop, the Outreach Swipe File, the Filled-In Vault and the 30 Day Workbook, each as its own download next to the machine itself. Three of those don't sell separately any more. This is the door.
The whole box downloads the second you pay, so there's nothing to send back. That puts it on me to be straight about who shouldn't buy this, and there's a section below that does nothing else. If one of those is you, don't buy it. I'd rather you came back in six months.
Find a contractor with a weak or missing site. Ask if he wants to see a better direction. Build the demo after he replies yes, show it, then discuss price and close. You send the messages and handle the follow-up.
The four-prompt build chain and data-driven skeleton. The lead form saves the submission before it tries to email. You review the pre-launch checks, deploy, and verify against the live URL.
A keyword map per client and a running order for what to write. You interpret the search data and write the posts in the client's voice.
Onboarding checklist, tracking setup, the monthly report that assembles itself and then gets read and forwarded by a person before it goes out. Nothing about a client's inbox or a client's site sends without you looking at it first.
The weekly review, filing, dashboards, content batching. Forty-five minutes a week, same time, off a fixed list.
The build test and grading, twenty minutes, the cheapest insurance there is before you hand your name to someone else's work.
One test decides the label: if you did nothing, what would still happen?
The site skeleton: add one row of data, the pages exist. The lead form, including the disk write that saves a lead before it tries to email you. The dashboards, once your data files are current.
Prospect research, the four-prompt demo build, pre-launch QA, the keyword map, the monthly client report. The work gets done in seconds and then waits on you, because nothing touches a client's inbox without a person reading it first.
Sending outreach. Discovery, pricing, closing. Deploying and verifying against the live URL. Writing blog posts. The forty-five-minute weekly review. You do these jobs.
Code that exists and was tested but isn't switched on, every one stuck behind somebody else's approval queue. Each ships with the manual version that works today. The next section is about exactly this.
Five pieces are built but not running. The blockers include carrier registration for automated textback, platform review for a comment-to-DM autoresponder, and API access for business-profile numbers. Each ships with the reason, a manual version you can use today, and what I'd do differently.
Own a step below this one and you already have part of what's included. Buy this for the operation around it.
Haven't sent a message to a business yet? Start with the $17 book.
Runnable PHP, data-driven: add one row of data and the pages exist. The lead form writes every lead to disk before it tries to email anyone, so an outage never eats a lead. This is the same build my clients pay for. You get the shop that makes it.
One file lists every town the client works and every service he sells. Cross them and you've got a few hundred combinations, and most of them are junk. Build them all and Google reads the whole site as thin. The file marks the ones that earn a page. The sitemap lists only those, everything else gets a noindex on it automatically, and the chapter on how to decide is one question long.
In plain English: it stops you building a hundred pages that get the site buried.
The skeleton ships with a publish endpoint behind a key. Point whatever you automate with at it, send a post as JSON, and it writes the file, registers it, and the post is live. There's a drafts folder for the ones that aren't ready yet. That's how a client site runs eight posts a month without you writing eight posts a month.
In plain English: the client gets a blog that fills itself and you never log into WordPress.
After the owner replies yes, research his business, build the demo, run the checklist, and deploy it so he can see it. Verify against the live URL. You get the prompts in order and the checks between them.
A keyword map per client, the running order for what to write first, and the Search Console routine that tells you what's working. The part agencies charge monthly retainers to do.
You get the build session for one hub every client site posts into, and the standards it's built on, which are a list of leads somebody already lost. You're not getting my hub. Mine is shaped by my clients and it would teach you my mess. You're building yours, in the same plain PHP the skeleton already taught you.
Every SOP for running the shop: prospect research, outreach cadence, onboarding, tracking setup, the monthly client report, the 45-minute weekly review, filing, content batching. Each one carries a Status line saying whether it runs itself or you do it, and most carry “How I decide.” This was about to launch as its own $97 product. It got folded in here instead.
A twenty-minute build test with grading, so you know what someone's work looks like before you hand them your name. The cheapest insurance there is.
If you've never been paid for a site, this is the file you open first. It sequences everything else in the box toward one goal: the first yes.
Build First, the Demo Site Loop, the Outreach Swipe File, the Filled-In Vault, and the 30 Day Workbook, each as its own download next to the machine. Three of the five don't sell separately any more. Nothing to tick at checkout, no upsell waiting behind the buy button.
llms.txt, which most contractor sites still don't have.I charge $1,000 to do this build for a client. The Whole Machine costs $197, about one-fifth of that price. Buying the files doesn't bring you a client.
You can work it out on your own. You'll have to sort through this along the way.
Forty videos, six Discords and a bookmarks folder. Nothing in there tells you what to do first, or which two things cancel each other out.
Conflicting outreach advice. You still have to pick an approach, send the message, and see what the owner says.
A build tutorial from three years ago on a stack that has moved twice since. Nobody goes back and updates the video.
You can finish a whole target list and still never send the first message. I've watched people stop there. Ask if one owner wants to see a better direction. Build after he answers yes.
The information was never scarce. The order to run it in is. That's the thing in the box.
What happens next depends on how many messages you send and how you handle the first call that goes sideways. Nobody selling you a number knows either. I'm handing over the routes, the prompts, the files, the SOPs and a site that runs on your machine tonight. The sending is yours.
What I'll say is what this is built on: US local contractors, the ones with a truck and a phone. Somewhere else the numbers are different. The move still works. The number isn't a promise.
The site skeleton, lead handling, delivery checks, operating procedures, and all five downloads. Your setup starts with a site running locally.
Get Instant Access, $197Instant download, all six of them. Questions? Email will@heywillray.com. Buying also puts you on one useful email a week about building sites, finding clients, and running the business. Unsubscribe anytime.
Find a contractor whose site is weak or missing. Ask if he wants to see a better direction. Build the demo after he replies yes, then send the link. He can judge the work before you discuss the price, close, and deliver. If you haven't sent any outreach yet, start with Build First.
I charge $1,000 to do this build for a client. The Whole Machine is $197, about one-fifth of that. The SOP library was scoped as a $97 product and the downloads carried $98 in price tags. Those are price comparisons, not a promise that you'll sign a client.
The information is, yeah. The assembly isn't. 161 files, 21 SOPs, a skeleton that runs, 56 webhook rules and a hiring test with a graded answer key, in the order you need them. You're not buying facts you could look up. You're buying them already stacked, with the dead ends removed.
No. THE-BOOK.html inside the box is Build First with a contractions pass, nothing more. Every $27 book buyer and every $79 bundle buyer already has that piece. Buy this for the rest of the shop, not to read the book again.
There isn't one. $197, the button goes to Stripe, the download links are on the next screen and in your inbox. No call, no application, no coaching tier waiting behind it. I don't do sales calls.
I don't know. Your market, outreach, and work rate decide that. I don't promise a signing date. You get the first month laid out day by day and a touch quota so you know what to work on.
There's a file that names every tool in the stack, including the two paid ones and what they run. Flat PHP hosting is a few dollars a month. No CRM subscription to start, and nothing in here needs one.
The move does. The numbers don't transfer. All of this is built on US local contractors, so treat the prices in it as a shape rather than a rate card and check what a site actually goes for where you are.
Neither did I. Prison before any of it. If you can run a command and open a folder you can run what's in here, and the site is data-driven, so most of the work is editing rows, not writing code.
No. The whole box downloads the second you pay, so there's nothing to send back. Read the two reasons not to buy it further up before you decide. I'd rather lose the sale today than have you feel taken.
The Second Brain Starter Kit is free and stays free. Build First, $17, is the smaller first step toward this if you're not ready for the whole shop yet. Go build your own second brain first. This will be here.