From the video · HTML + CSS

You’ve seen it work. Here’s the whole system.

Eight minutes of video is enough to show you it works. Not enough to hand you the whole thing. So here it is. I build a contractor a demo site in a couple hours with AI, send one text message, and get paid. No ads. No cold calls. No React.

$250 first site· $15k best month· 1 text message
The method

Build first. Pitch never.

Most people ask a contractor if he wants a website. He says he’ll think about it. That’s the whole problem. Flip the order and the hard part disappears.

The book

Build First

$27

one-time · instant PDF · no account needed

6 parts, 17 chapters, and the three tools I actually use. The exact prompts, the exact text message, and a day-by-day plan to your first $500.

  • 01The prompt pack. Three prompts that build and personalize a demo.
  • 02Your first $500 in 14 days. Day by day, no theory.
  • 03The one-page pricing sheet. My real tiers, ready to hand over.
Most people take both

The book is the system. The Demo Site Loop is the build itself: one prompt builds the demo, then Claude grades it against my 10-point client checklist and fixes what failed until it passes. $17, and it’s a checkbox on the book’s checkout page.

Get Both, $44
Free

Not ready to buy anything? Start here instead.

The Second Brain Starter Kit is the setup I run behind all of this: a blank vault plus a prompt that interviews you and fills it in, so you stop re-explaining your business to your AI every session. It costs nothing and it stays free.

Put your email in and the download button shows up on the next screen. A copy goes to your inbox as backup. The sender's new, so check spam if it's not there.

Or read what's in it first.

Who’s talking

Who I am

Will Ray. I did time, got clean, and taught myself to code with no degree and no connections. Eight years clean now. I run a web agency for contractors and raise two teenagers while I build the rest in the open. I’m a few steps ahead of you, not a guru.