Build a contractor a demo site in a couple hours with AI. Send one text. Get paid. Your first $500 in 14 days. You get the exact prompts, the exact message, and the plan I still use.
Did everything they told me to do. Applied everywhere. Not a single job offer. Starting my own agency felt too early, too risky. But when your back is against the wall, you stop overthinking and start doing.
I started charging $250 for basic sites. Plumbers. Landscapers. Electricians. People who needed to show up on Google and didn't need some bloated $10k setup to make it happen.
I stopped pitching and started building.
Here's what changed everything. Instead of asking a contractor if he wanted a website, I built him one first. Then I sent one message:
That one flip killed the hardest part of sales. You don't have to sell the dream when you can just show it to them. People open that message. People reply to that message.
What started as desperation turned into a real agency. I hit a $15,000 month. Not because I got lucky. Because I kept improving the system.
This book is that system.
This isn't a book you read and think about. These come with it, ready to use.
Three exact prompts I use to build and personalize contractor demos. Build a demo from scratch, swap it for the next contractor, and tighten the outreach message. Copy, paste, run.
A day-by-day action plan. No theory. Just the exact steps to find your first contractor, build the demo, send the message, and close the job.
Steal my exact pricing tiers. Ready to hand over in a conversation or drop in an email. No more guessing what to charge.
6 parts. 17 chapters. The whole machine from first demo to recurring revenue, so the tools aren't just tricks.
Why contractors beat tech startups, and where the money actually is in every town in the country right now.
How to build a demo in two hours using AI, make it look premium, and send the message that gets replies.
Free leads, no ads. The outreach system. How to follow up without being annoying.
The no-BS close. Kill every objection. The pricing staircase that scales your income.
Sites that just work. How to deliver, hand over the keys, and keep the relationship clean.
One-off to recurring. Make them come to you. Own the platform so you stop starting from zero.
The old way: find a business with no website, ask if they want one, try to describe something they can't picture, wait for a maybe that never comes.
The new way flips it. You build first. Then you show them.
"Hey, I saw your website had some issues and is probably not bringing in any new clients on its own. I built you a demo site, wanna see it?"
You're not asking permission to pitch. You're not selling anything yet. You built them something and you're offering to show it to them. That's a gift, not a sales call.
It kills the imagination gap. You're handing them something real with their business name on it, in their town, with their services on it. They see themselves. That changes the whole conversation.
Left is what a lot of these guys are running right now. Right is what lands on his phone a couple hours after you decide to build it.
Both of these are figures out of the book. Neither one is a real client.
Not for you if:
Former criminal. Recovering addict. Self-taught developer. I came out of a coding bootcamp with no job offers and built a web agency from scratch to support my kids, serving contractors and tradespeople.
I'm not a guru. I'm a guy who figured out a system that works and wrote it down so somebody else doesn't have to figure it out alone.
heywillray.com · @heywillray
Courses that teach less than this run $500 to $2,000, and most of them are taught by people who never ran the business. This is the whole system I actually run, and my first site paid $250. One client covers the book nine times over.
It's $27 because I want the person it's written for to be able to buy it. The guy at the kitchen table after the kids are asleep. That was me.
“A practical, insightful approach to getting clients. Quite useful. Easy to digest and actually apply.”
MM
The No-BS Blueprint for Starting a Web Agency. One price. Everything included.
Instant PDF download. Questions? Email will@heywillray.com.
The book tells you to build the demo first. The Loop is how you build it: one prompt to build, then Claude grades the result against my 10-point client checklist and fixes only what failed, until it passes. It’s the step people stall on.
Get Both, $44The Loop is a checkbox on the checkout page. Leave it unticked for just the book, $27.
The Second Brain Starter Kit is the setup I run behind the whole agency: a blank vault plus a prompt that interviews you and fills it in, so you stop re-explaining your business to your AI every session. Free, and it stays free.