Will Ray
Former criminal. Tech dad.
Proving the comeback is real.
I didn't come from anything good. I made bad choices, did time, and spent years wondering if a real life was still available to me. Turns out it was but nobody hands it to you. I built it ugly, slowly, and with a lot of failure in the middle. Now I help people who are doing the same thing figure out the business side of their comeback.
Free, live
The masterclass
Your first $500 web client in 14 days. Live on Sunday, September 6, 2026, 6:00 PM Eastern. One hour, then questions.
Free · Save a seat
The book
Build First
My story and the exact moves behind it. What broke, what worked, and the web-agency playbook I wish I'd had on day one. $44 adds the working files, the Demo Site Loop and the Outreach Swipe File.
$27 · Buy now
Everything
The Whole Machine
The whole workflow: CRM, automations, the working site skeleton, every SOP, plus the book, the Loop, the Swipe File, the Filled-In Vault and the 30 Day Workbook. The workbook isn't sold separately.
$197 · One-time
Free
Second Brain Starter Kit
A blank vault plus a prompt that interviews you and fills it in, so you stop re-explaining your business to your AI every session. Twenty minutes to set up.
Free · Instant download
The book
Build First
My story and the exact moves behind it. What broke, what worked, and the web-agency playbook I wish I'd had on day one. $44 adds the working files, the Demo Site Loop and the Outreach Swipe File.
$27 · Buy now
Everything
The Whole Machine
The whole workflow: CRM, automations, the working site skeleton, every SOP, plus the book, the Loop, the Swipe File, the Filled-In Vault and the 30 Day Workbook. The workbook isn't sold separately.
$197 · One-time
Free
Second Brain Starter Kit
A blank vault plus a prompt that interviews you and fills it in, so you stop re-explaining your business to your AI every session. Twenty minutes to set up.
Free · Instant download