New Ebook: Will Ray / Tech Dad Media

Build
First.

The no-BS blueprint for starting a web agency from scratch. Stop pitching. Start building. Get paid.

$15k Best month
$250 Where I started
17 Chapters + appendix
$27 $37
→ Launch price. Goes up after 7 days.
Get the Book →

I Came Out of
a Bootcamp Broke.

Did everything they told me to do. Applied everywhere. Not a single job offer. Starting my own agency felt too early, too risky. But when your back is against the wall, you stop overthinking and start doing.

I started charging $250 for basic sites. Plumbers. Landscapers. Electricians. People who needed to show up on Google and didn't need some bloated $10k setup to make it happen.

"I stopped pitching and started building."

Here's what changed everything. Instead of asking a contractor if he wanted a website, I built him one first. Then I sent one message:

"Hey, I saw your website had some issues and is probably not bringing in any new clients on its own. I built you a demo site, wanna see it?"

That one flip killed the hardest part of sales. You don't have to sell the dream when you can just show it to them. People open that message. People reply to that message.

What started as desperation turned into a real agency. I hit a $15,000 month. Not because I got lucky. Because I kept improving the system.

This book is that system.

What's In
the Book.

6 parts. 17 chapters. The whole machine from first demo to recurring revenue.

Part 1

Pick Your Lane

Why contractors beat tech startups, and where the money actually is in every town in the country right now.

Part 2

The Demo Method

How to build a demo in two hours using AI, make it look premium, and send the message that gets replies.

Part 3

Get the Yes

Free leads, no ads. The outreach system. How to follow up without being annoying.

Part 4

Close Without the Sleaze

The no-BS close. Kill every objection. The pricing staircase that scales your income.

Part 5

Build and Hand Off

Sites that just work. How to deliver, hand over the keys, and keep the relationship clean.

Part 6

Turn It Into a Business

One-off to recurring. Make them come to you. Own the platform so you stop starting from zero.

One Message.
Everything Changes.

The old way: find a business with no website, ask if they want one, try to describe something they can't picture, wait for a maybe that never comes.

The new way flips it. You build first. Then you show them.

The actual message I send
"Hey, I saw your website had some issues and is probably not bringing in any new clients on its own. I built you a demo site, wanna see it?"

You're not asking permission to pitch. You're not selling anything yet. You built them something and you're offering to show it to them. That's a gift, not a sales call.

It kills the imagination gap. You're handing them something real with their business name on it, in their town, with their services on it. They see themselves. That changes the whole conversation.

Who This
Is For.

Not for you if:

  • You want to build SaaS products or land corporate clients
  • You're looking for a get-rich-quick shortcut with zero work
  • You already have a full agency roster and know the system

Plus The
Appendix.

Three done-for-you tools included with the book.

01

Your First $500 in 14 Days

A day-by-day action plan. No theory. Just the exact steps to find your first contractor, build the demo, send the message, and close the job.

02

The One-Page Pricing Sheet

Steal my exact pricing tiers. Ready to hand over in a conversation or drop in an email. No more guessing what to charge.

03

The Prompt Pack: Build Demos at AI Speed

Three exact prompts I use to build and personalize contractor demos. Build a demo from scratch, swap it for the next contractor, and tighten the outreach message. Ready to run.

Who
Wrote This.

$15k
Best
month

Will Ray. The Tech Dad.

Former criminal. Recovering addict. Self-taught developer. I came out of a coding bootcamp with no job offers and built a web agency from scratch to support my kids. I run Tech Dad Media out of Richmond, Indiana, serving contractors and tradespeople across the Cincinnati area.

I'm not a guru. I'm a guy who figured out a system that works and wrote it down so somebody else doesn't have to figure it out alone.

techdadmedia.com  ·  @heywillray

30-Day
Guarantee.

30 Days

Read the whole thing. Work through it. If you don't think it was worth what you paid, email me and I'll give you your money back. No hoops.

will@techdadmedia.com

Get the Book.

Build First
The No-BS Blueprint for Starting a Web Agency
$27 $37
Launch price. Goes up in 7 days
  • ✓ Full 17-chapter ebook (PDF)
  • ✓ Your First $500 in 14 Days action plan
  • ✓ One-Page Pricing Sheet
  • ✓ The Prompt Pack (3 ready-to-run AI prompts)
  • ✓ 30-day money back guarantee
Get Instant Access →

Instant PDF download. Questions? Text or call 513-293-4598.